With the
launching of Pradhan Mantri Jan Dhan Yojana, the financial inclusion received a massive impetus
wherein its coverage and ambit was enlarged as compared to the earlier initiatives and it
is operating under defined timelines in a mission mode. Bank look
at it not just as a social commitment but as an effective and profitable
business proposition. Given the importance of financial literacy in achieving
meaningful financial inclusion, Bank undertook financial literacy campaigns to
educate villagers on various banking facilities and particularly, the benefits of savings,
Aadhaar seeding, maintaining minimum balance eligibility for availing overdraft, use and
safekeeping of Rupay cards eligibility of availing accidental and life
insurance, lodgment of claim under insurance, micro insurance products, pensions, benefits of
kisan credit cards, prompt repayment and availability of other retail and SME loans to
them.
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